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“Teen Commandments for Brands Wanting to ‘Do Digital’”
I thought this was frank and useful several years ago but now the teen market is even bigger. In fact bigger than the Baby Boomer market and although they have less to spend than their parents…they will be the consumers of the future for many brands today. 1. Too often, I think brands believe frippery is fantastic, it’s not – get to the point. Kids – like adults – probably want to know something along the lines of the following from your site… a) where your nearest store, event or retailer is, b) what your product/event/etc is going to cost them, c) how to get in touch with you or d) something pretty much damn nothing like playing a game. 2. Present the facts. Have a place where kids can put their own opinions down, and be approachable. 3. Don’t redirect them, that’s just rude – they’ve just turned up at your digital door. Sort your URL out. 4. Don’t put some tune you think is ‘hip’ on in the background; it won’t be. 5. And don’t turn up on their Facebook page and think you know what’s...
When Boomers Rule The World - Again
The generation that changed the world in the 1960s is entering retirement and, with decades of life ahead, reclaiming what was once rightfully theirs: pop culture. Every January, across New York City and Los Angeles, there is a flurry of lunches, dinners, special screenings, red carpets, Q&As, and celebrity meet-and-greets as studio executives court the rarified Oscar voter. An Academy Award nomination can increase a movie’s profit by tens of millions, sire new Hollywood royalty, and establis...