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Showing posts with the label Senior market

When Boomers Rule The World - Again

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The generation that changed the world in the 1960s is entering retirement  and,  with decades of life ahead, reclaiming what was once rightfully theirs:  pop culture.                                                                                                                                          Every January, across New York City and Los Angeles, there is a flurry of lunches, dinners, special screenings, red carpets, Q&As, and celebrity meet-and-greets as studio executives court the rarified Oscar voter. An Academy Award nomination can increase a movie’s profit by tens of millions, sire new Hollywood royalty, and establis...